Highly-trained marketing professional, skilled in developing multi-channel campaigns, through thoughtful planning and meticulous data analysis.

EDUCATION 

Pace University, Lubin School of Business New York, NY                                                                               December 2021

Bachelor of Business Administration (BBA) Advertising Integrated Marketing Communications, Minor: Management                

Honors/Awards: Dean’s List, First Honors |Alpha Delta Sigma Honor Society | Brand Marketing Team Award

GPA: 3.80

RELEVANT COURSEWORK

Principles of Marketing| Business Strategy | Marketing Research | Project Management | Advertising & Promotion | Event Management | Media Planning & Buying | Advanced Marketing Management | Consumer Behavior | Managerial Negotiations

                                                                                                                                          

PROFESSIONAL RECOGNITION AND LEADERSHIP ROLES    

Pace University Brand Marketing Team

Chief Operating Officer                                                                                                                    Aug 2020 - May 2021

• Participated in the American Advertising Federation’s National Student Advertising Competition sponsored by Tinder

• Led a group of 19 students working towards a fully integrated, real-life marketing campaign

• Oversaw team efforts by coordinating meetings, implementing deliverables, and organizing resources

Pace University Peer Leader                                                                                                                 Aug 2020 - Present

• Facilitate classroom discussions and serve as a mentor to first-year students   

• Maintain reliable communication with professor to plan and implement lessons

 

EXPERIENCE

McGraw Hill, Remote

Marketing Analytics Intern                                                                                                        May 2021 - August 2021

• Participated in McGraw Hill’s Data, Analytics, and BI Transformation initiative spanning across the entire Higher Ed business unit generating key project assets such as business motivations, data requirements, and data dictionaries

• Formatted final business questions from the Transformation initiative onto graphs to map the variables of priority

• Created email marketing performance reports for Product and Central Marketing using Google Data Studio

Big Idea Advertising, New York, NY

Marketing Intern                                                                                                                              Jan 2021 - May 2021

• Assisted in market research to be informed of business landscape and include critical information for marketing decks

• Created Instagram/Facebook stories and in-feed posts increasing brand’s visibility by increasing reach +40%

Banana Republic, New York, NY / Jackson NJ

Sales Associate                                                                                                                                Feb 2016 - March 2021            

• Implemented direct marking strategies including email, social media, and in-store promotions to gain customer acquisition

• Drove brand equity by creating an intimate retail experience that aligns with customer’s needs

Gap, New York, NY

Sales Associate                                                                                                                                     Sept 2019 - Dec 2019

• Gained customer satisfaction by promoting brand loyalty programs acquiring ten store credit cards weekly

• Monitored sales influenced by promotions to track which marketing channels performed the best

Rare Editions, New York, NY

Senior Designer Intern                                                                                                                    Sept 2018 - May 2019      

• Managed multi-department collaboration to build presentations of newly illustrated designs for prospective buyers

• Assisted in the manufacturing and design process of dress samples utilizing Adobe Illustrator & Photoshop

 

PROFESSIONAL MEMBERSHIPS

American Marketing Association (AMA)                                                                                           Sept 2018 - May 202

 

SKILLS                                                                                                                   CERTIFICATIONS

Microsoft Suite, Google Drive, Basic Adobe Illustrator/Photoshop,

Basic Tableau, Basic IBM SPSS Statistics, Simmons, MRI, Smartsheet,

Google Data Studio, Beginners Marketo, Beginners Adobe Analytics